Marketing
Your Home
What is the value of your home - How
Much is it Worth?
Upon researching your neighborhood, I will Provide information on:
- Homes that have Sold showing the listed price and the actual
sales price
- Homes that are Currently in
a Pending or Contingent Status
- Homes Currently
Available For Sale
Making the right decision about pricing your home will get you the most money in the shortest amount of time. The
Comparative Market Analysis that I will provide, as well as the information below will help you decide what you list price
will be....It is important to watch market conditions and price your home accordingly. Whether it is a good market
or bad, buyers will not pay more for your home than they can buy
elsewhere in your neighborhood. They do not have the emotional attachment to your home that you have.
Points to Consider when pricing our
home.... Las Vegas Home Price Index
If you begin with a price on your home that is too
high, you may have just added to your stress level, and selling a home is stressful enough. There is a lot
of "behind the scenes" action taking place that you, as a homeowner may not know about. Contrary to popular
opinion, your listing agent does not only attempt to sell your home to a perspective homebuyer
through advertising efforts. That would not be very efficient. Listing agents also
market and promote your home to the hordes of other local agents who also work with homebuyers, dramatically
increasing your personal sales force. During the first couple of weeks your home should see a flurry
of activity with buyer’s agents coming to preview your home so they can sell it to their perspective clients if
the home is priced right. If, however, your agent is overpriced by the listing agent's view
of the marketplace or by the homeowner's insistance, fewer agents will preview your home. After all, they are Realtors,
and it is their job to know local market conditions and home values. If your house is dramatically above market, why would
agents waste their time and get their buyers excited about a property that would possibility be unavailable to them at a realistic
Comparative Market Price? Their time is wiser spent previewing homes that are priced realistically
and offer a better chance of successfully negotiating a purchase for their clients.
Dropping Your Price...Too Late Later,
when you decide to drop your price, your house is "old news." You will never be able to
recapture that flurry of initial activity you would have had with a realistic price. Your house could take longer
to sell. Even if you do successfully sell at an above market price, your buyer will need a mortgage. The mortgage
lender requires an appraisal. If comparable sales for the last six
months and current market conditions do not support your sales price, the house won’t
appraise at the contracted price. When the appraisal comes in at less than the sales price, there will be three choices
available at that time; the buyer will have the option to pay out of pocket for the difference in
price, which is unlikely; you will have to reduce the sales price to the amount of the appraisal or
your deal falls apart. Your house could go "back on the market" at the adjusted
price and the whole process begins again. Once your home has fallen out of escrow
or sits on the market awhile, it is harder to get a good offer. Potential buyers will think
you might be getting desperate, so they will make lower offers. By overpricing your home in the beginning, you could actually end up settling for a lower price than you would have normally received
if it were price right from the start.

Who is the right agent for you? Most
people would choose an agent who seems willing to listen to your input and work with you. This is an agent that cares about
putting the most money in your pocket, right? This is an agent that is willing to start out at your price and if you
need to drop the price later, you can do that easily, right? Ask yourself, is this really what you think a qualified
responsible agent would do? You say, after all, everyone else does it! The truth is that you
may have just met an agent engaging in a questionable sales practice called "buying a listing." He "bought"
the listing by suggesting you might be able to get a higher sales price than the other agents recommended.
Most likely, he is quite doubtful that your home will actually sell at that price. The intention from the beginning is to
eventually talk you into lowering the price. Why do agents "buy" listings? There are basically two reasons since
taking over priced listings is detrimental to both the listing agent and the seller, alike. Advertising dollars
would be lost as well as valuable time in the marketplace, not to mention the inconvenience to you, as the seller
for the possibly, unneccessary, longer period of time on the market. A well-meaning and hard working
agent would feel pressure from a homeowner who has an inflated perception of his home’s value and feel responsible
for the lack of offers. On the other hand, there are some agents who engage in this sales practice routinely. Listings that
are priced too high are not shown. The first few weeks that a listing is on the market are the
most crucial. As a new listing agents scamper to alert their buyers of it. That
is the time that it will have the probability of the highest offering price, but only if it is priced
relatively close to other properties that have recently sold.
Please
complete the following information for a FREE Comparative Market Analysis of the property you are considering selling. This offer applies to properties
not currently listed for sale with a Broker and for which you are the legal owner. Please note: This offer applies only to
properties in the Las Vegas / Henderson / Boulder City areas of Nevada. Your request will be submitted to me for processing
and analysis. Please supply a valid email address and phone number to allow me to contact you in response to your request.
Thank you! Please click the link above to complete the form to request information or call me direct at 702 454-5304.
Barbara Murphy, Realtor
Realty ONE Group...Barbara Murphy, Realtor
9089 South Pecos Rd., Suite 3400, Henderson, Nevada
89074
Direct Phone/Fax
No. 702-454-5304 or Cel 702-239-3283